Chances are, we’ve all be called by the wrong name at some point in our lives. No doubt we’ve even been the perpetrators of forgetfulness and called someone else by the wrong name. But for one international life insurance company
, that mistake is being viewed with more blame and pessimism than patience.
According to the BBC:
Several thousand Aviva customers have received an apology after the insurer mistakenly called them all Michael. The company, which has millions of customers, blamed a “temporary technical error” for the incorrect emails. It stressed that the wrong name in the email greeting was the only mistake and no personal details had been compromised… Aviva said customers, of any name, should not be concerned as there were no wider privacy issues.
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